Dear Jimmie – I read Longmont surveyed its residents, business owners and their employees – as well as its neighbors and visitors – as part of a “branding process.” The new brand logo replaced the “You Belong in Longmont” logo and slogan the city adopted eight years ago. The new brand’s logo will include Longmont’s name, but not a slogan. Guide Studio Consulting firm from Cleveland, Ohio created the new logo, but for $30K how about a slogan? What was wrong with the former logo and slogan? The city should have a contest and ask citizens for their slogan suggestions.

Ineeda Slogun

Dear Ineeda – Here’s a city slogan joke I like:

Q: “What will happen if the City of Detroit loses another 25 percent of their population?”

A: “City Council will change the cities nickname from Motown to LessTown!”

  • Anonymous

Many cities have brands/slogans that make them instantly memorable, for instance – New York, New York – The Big Apple, Amsterdam, Netherlands – I Amsterdam, Paris, France – City of Love and Lights, Toyoko, Japan – Old Meets New, St. Louis, Missouri – Gateway to the West, Las Vegas, Nevada – What Happens Here, Stays Here. Gettysburg, South Dakota – Where the Battle Wasn’t, Gas, Kansas – Don’t Pass Gas, Stop and Enjoy it, Peculiar, Missouri – Where the “Odds” are With You, Denver, Iowa – The Mile Wide City, San Andreas, California – It’s Not Our Fault, Tombstone, Arizona – The Town Too Tough to Die, Eaton, Colorado – Beef, Beets and Beans.

 I liked the “You Belong in Longmont” slogan framed by the blue 3-dimensional “L” block letter logo being used for the past eight years, simple and classy. To me, the new logo without a slogan looks like cross between an African Zulu tribe war shield minus the cowhide and a secret Freemason top-down pyramid with snakes crossing at the bottom.As a public service, feel free to use any of the following branding slogan ideas combined with the new logo:

Longmont, Colorado –

You Used to Belong in Longmont, Now, You Belong to Longmont.

Our “Monts” are Longer Than Yours.

Sanctuary to All, Just Don’t Parachute In.

Home of a Daily RTD Train Robbery.

Our Freight Trains Insure “The End is Not Near.”

Stay at Our “Chernobyl Hilton” Sugar Factory, It Gets Glowing Reviews.

We’ll Take Care of You, Your Former Freedoms are Overrated.

Sustainability: Looking to Sustain Soviet Era Creature Comforts

A Pet Rock Striving to Be a Boulder, But We Won’t Take You for Granite.

Boulder’s Hippie Bedroom Commune.

Visit Our Mall, World’s Largest Food Court.

Taking the High Road.

Where Vehicle Blinkers Go to Die.

Cruising is in Our DNA.

Next to Hygiene, Colorado’s Cleanest City.

Named After a Mountain, But We Haven’t Reached Our Peak.

Don’t Sell Yourself Short, Choose Longmont.

Don’t let my sarcastic slogans for the new logo convince you I don’t like my hometown. The last four slogans are positive. I love this piece of terra firma and its inhabitants and only wish for it to as “Spock” said on Star Trek to “live long and prosper.” I deal in sarcasm which requires a negative comment wishing for a positive, like this quote by Mark Twain: “I find that the further I go back, the better things were, whether they happened or not.” My older brother Johnnie St. Vrain deals in more learned and positive information. Mom always liked him best.

Jimmie St. Vrain claims to be Johnnie St. Vrain’s wiseguy brother and Kris Harris moved here in 1960 and is a product of Longmont Public Schools and the University of Northern Colorado. He believes sarcasm deserves to be taken seriously.